Digital Marketing Simplified
Grow your business with digital marketing.
is like owning
GOLD!
Ownership of
your data
Pay-Per-Click
1
Paid ads and promoted search engine results.
PROS
CONS
BEST FOR
Only pay when clicked.
Flexible budget.
Audience targeting.
Short-term.
Highly competitive.
Brand awareness.
Fast moving products/services.
Social Media
2
Everything done via social media channels.
PROS
CONS
BEST FOR
Insights/analytics.
High exposure.
Requires in-depth creative thinking and objective, data-driven strategy.
Brand building.
Communities.
Affiliate Marketing
3
Also known as influencer marketing.
PROS
CONS
BEST FOR
Bridge gap between consumers and companies.
Short-term spokesperson.
Uncertain cost vs. results.
High cost.
Co-branding exercise.
Sales-driven.
Imagination will take you everywhere.
Logic will get you from A to B.
Content Marketing
4
Storytelling and information sharing.
PROS
CONS
BEST FOR
Build sustainable and trusting customers.
Long-term.
Requires strategic and analytic skills.
Developing authority in your field/industry.
Marketing Analytics
5
Major advantage of digital marketing.
PROS
CONS
BEST FOR
Highly trackable and measurable.
Vast amount of information.
Requires expert analysis.
Taking business to the next level.
Email Marketing
6
Email is still the most effective marketing technique.
PROS
CONS
BEST FOR
High ROI.
Customer segmentation.
Requires technical and strategic skills and expertise.
Every business needs an email strategy.
Mobile Marketing
7
Reaching customers on their mobile devices.
PROS
CONS
BEST FOR
High usage.
Fast decision.
Information overload.
Shorter attention span.
Small screen size.
Everyone needs a mobile strategy!
S.E.O.
8
Increase traffic to your website with search engine optimisation.
PROS
CONS
BEST FOR
Highly targeted organic traffic.
Long term.
Requires expert skills.
Everyone!!!
Start from the ground up.
Keep it
Simple
53%
20%
96%
49%
94%
30%
10X
Website traffic comes from organic search.
Average click-thru rate of top 3 organic results.
Searches are 4 words or more.
Shoppers use search to discover products.
Prefer organic search results.
Search for local businesses daily.
Drives over 10 times more traffic than social media.
Organic Search Stats
Start in small places.
BIG
Dreams
53%
88%
45%
83%
56%
73%
Search for deals on mobile before buying.
Slower loading speed compared to desktop.
Abandon sites that displays content poorly.
Shoppers search online before going into a store.
Organic search engine visits via mobile.
Will access internet via mobile only by 2025.
Mobile Organic Search
Google's Page Quality Measurement Tool
Fast action.
Fast result.
There is no next time. It's NOW or never.
Giveaway
Digital marketing expert consultation.
Full set of optimisation reports.
Lifetime web builder, online shop and 100GB fast cloud hosting.
are
TRY.
The first
three letters
of success
Digital Marketing Experts